Felicia Asklund
Felicia Asklund

IKEA Marketing & Communication

Event Manager

IKEA Festival – a home tour around the world

IKEA Festival – a home tour around the world

IKEA Festival was a home tour around the world celebrating the power of opening doors to new experiences and creating a better life at home. During the festival, homes and neighbourhoods were turned into virtual stages for new experiences. In a way, this was something entirely new for us – a video-centric experience online, where creative partners and consumers were at the centre – but in other ways, it was core IKEA. How does one create a global experience while there is a pandemic ongoing? What did we learn along the way? And was it a success? Join us to find out!

Felicia Asklund

Felicia Asklund is the Event Manager at IKEA Marketing and Communication AB in Älmhult, Sweden, a company that supports all IKEA markets around the world with marketing and communication. She started her IKEA journey in 2016 and has been working with various projects connected to IKEA corporate and press events, as well as global launches. Last year, Felicia was responsible for delivering the first IKEA Festival. In this global 24-hour live stream, we, at IKEA, visited people in their homes all around the world.


D-Congress 2023

March 8-9

Profitable creativity
The ability to apply creative thinking to drive better results


Retailers & Brands

2.950 SEK

Choose Retailers & Brands ticket if you work at a company or brand that runs a physical or e-commerce store.


6.950 SEK

Select Attendee Ticket if you do not meet the criteria for Retailers & Brands ticket.

All prices are exclusive of VAT

  • MARCH 8
  • Access to all seminars
  • Afternoon fika
  • Welcome party
  • MARCH 9
  • Access to all seminars
  • Access to the exhibition and business partners
  • Book meetings and chat with other participants
  • Morning fika
  • Lunch
  • Afternoon fika
  • After work